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直播助力村民每天卖果5000斤_我的网站

A | 11月24日上午,绥中县前卫镇三山村水果合作社内一片繁忙景象:包装车间内女工动作麻利地给苹果装箱,门口几辆货车准备往外地运送。

B | 合作社负责人康宁说,这样良好的态势,从11月初就已经开始,将一直持续到明年五一前后。 “Every role we take on simply expands the responsibility we already carry within.” The words felt inherent to the space… Ashish Shelar is a prominent Indian politician, lawyer, and one of Mumbai’s most recognisable public leaders. A senior figure in the Bharatiya Janata Party, he has served multiple terms as an MLA from Bandra West and held key organisational roles, including President of the Mumbai BJP. Known for his sharp legal mind and grassroots connections, Shelar has played a significant role in shaping Mumbai’s civic and developmental policies, championing issues related to education, urban infrastructure, and youth empowerment. He currently serves as the IT Minister and Cultural Minister of Maharashtra, roles in which he is driving digital growth, creative advancement, and cultural preservation across the state. Beyond politics, Shelar is deeply associated with sports and community initiatives. As former President of the Mumbai Cricket Association, he has supported major sports infrastructure and talent development. A Bandra boy at heart, Ashish Shelar remains an influential voice in Mumbai’s evolving public life. To understand Ashish Shelar is to recognise a figure shaped as much by Mumbai’s vibrant energy as by its quieter, inherited traditions. He is a man who has risen through the city’s layered terrain without severing himself from the places that first formed him. Years spent in a modest chawl did not merely define his beginnings; they created a lifelong grammar of community, discipline and instinctive empathy. His journey is not the familiar arc of a politician sculpted by circumstance, but that of a man who learned early that responsibility grows not from opportunity but from exposure to collective life. Those formative corridors shaped his sense of belonging long before public leadership entered his vocabulary. Even today, beneath the roles he carries, there remains the unmistakable presence of someone who has listened closely to the city’s heartbeat. He understands its festivals and its silences, its ambition and its anxieties, its need for celebration, and its longing for continuity. In Shelar’s public persona, there is a rare blend of assertiveness and accessibility, a combination that allows him to move with equal ease through the institutional corridors of government and the lived reality of people’s everyday concerns. He stands as part of a generation of leaders who have witnessed Mumbai reinvent itself repeatedly, and he carries those transformations within him with a sense of responsibility that feels both personal and civic. The door opened with the quiet certitude of a room designed for conversation rather than display. Inside sat Ashish Shelar, composed and unhurried, carrying the ease of someone who has grown from the same soil as the city he serves. Nothing about the setting felt performative. It had the atmosphere of a familiar Mumbai afternoon where stories drift into the air long before they were spoken aloud. As Rachana Shah and Rhythm Wagholikar took their seats, the room softened into a steady rhythm. Shelar seemed intent on speaking not as a political figure but as a man shaped by the everyday pulse of the city that raised him. What followed was an interaction that moved with an unforced grace. It was a conversation that did not rush to conclusions but allowed insights to surface with their own natural cadence. Memories blended with reflections, personal anecdotes mingled with convictions, and the portrait of a leader quietly deepened. By the time the discussion drew to a close, it felt less like an interview and more like a window into the making of a man who continues to carry Mumbai within him. The interview was warm, engaging, and revealing in its own gentle way, unfolding with the ease of a story that simply needed the right moment to be told. What follows are curated excerpts from a candid and wide-ranging interview with Ashish Shelar, conducted by Rachana Shah and Rhythm Wagholikar…. You grew up in a period that shaped Mumbai’s cultural and social identity. What part of that childhood shaped you? My childhood in a Mumbai chawl was my first schooling. Life unfolded in proximity. You heard your neighbour’s joys and anxieties; you witnessed their efforts and celebrations. You grew into every festival, every household, every shared courtyard. That instinct for coexistence shaped me long before I understood the words for it. It taught me informality, empathy, and a rhythm of belonging that no structured education can offer. Before public life found you, who were you as a young student or dreamer? I was a struggler. There was no early ambition for leadership or public life. I worked hard for better education, for opportunities that seemed modest at the time but mattered immensely. Circumstances kept illusions at a distance. Looking back, I now understand that destiny or perhaps the guidance of my Sadguru had placed the path long before I recognised it. Faith remains central to your life even with the pressures of public responsibility. What sustains that connection? I like being with people. Service has always felt natural to me, whether in development work, healthcare assistance or simple presence. Temple visits are an extension of the same instinct. They keep me aligned with the inner rhythm I rely on. Mumbai has reinvented itself many times. What is the soul of the city today?The soul of Mumbai lies in shared celebration. A society thrives when people come together. In my childhood, Navratri nights, Devikala Utsav, Vrinda Utsav and small school gatherings were part of our emotional landscape. I used to write the display boards for competitions. These details may appear small, but they created belonging. Keeping that spirit alive feels like an essential responsibility. Was there a turning point that shaped your entry into public life? When our chawl was demolished, we moved to Bandra. I was in class four. That move brought me to the RSS Shakha. I entered first to play but soon absorbed the discipline, the stories of Chhatrapati Shivaji Maharaj, the call of Vande Mataram and an early understanding of patriotism. Later came my years with ABVP as a full-time worker and then my journey through the BJP and Yuva Morcha. Each stage introduced its own discipline and widened my worldview. Among the cultural responsibilities you have held, which initiative remains closest to your heart? The UNESCO recognition of the twelve forts of Chhatrapati Shivaji Maharaj as a world heritage ensemble. Eleven forts in Maharashtra and one in Jinji, Tamil Nadu, were brought together under the understanding of the Maratha Military Landscape. For an entire cluster to receive recognition is rare. It has added significant value to our cultural and historical preservation, and this is one thing I hold closer to my heart. If you could highlight a lesser-known cultural treasure of Maharashtra, what would come to mind? There is no single answer,” he quietly smiled. “Our cultural depth stretches across languages, classical and semi-classical music, the energy of Lavani, the strength of theatre traditions, the devotion of the Varkari movement and the architecture of old temples and wells. Much of it has to be experienced rather than described.Politics can be emotionally demanding. How do you maintain balance? Sadhana. My connection with my guru. The guidance of Sai Baba. Daily discipline keeps the mind centred and prevents unnecessary restlessness. If you could pass on three cultural values to the next generation, what would they be? Humility, a mind free of ego and an alignment with nature. When you listen to your inner voice and stay close to nature, life aligns itself with you. Do sports, cinema and literature influence the modern Maharashtrian mindset? Human beings evolve through sensitivity. Films, music and theatre nurture emotional intelligence and expand imagination. They prepare individuals to be receptive and grounded. When your journey is written someday, which chapter would you hope stands out? I do not wish for any chapter to carry my name. Like for example, bringing back the historic sword of Chhatrapati Raghuji Raje Bhosale from London was meaningful, but it belongs to Maharashtra, not to any individual. Our life should be a dedication to humans and humanity. From grassroots worker to cultural minister, what essence defined the transition? Every stage widens your canvas. A ground worker thinks for the locality. A party worker thinks for the organisation. A representative thinks for the constituency. A minister thinks for the state. The thread that binds all stages is the ability to think for others. As the conversation drew to a natural close, the room remained exactly as it had been at the beginning, quiet and steady, untouched by the weight of the words that had passed through it. He carried the city’s shifts within him. He understood its silences, its speed, its contradictions, and its spirit. For Rachana Shah and Rhythm Wagholikar, the interaction became a portrait of a man shaped by Mumbai and now shaping it in return, with a clarity that felt both measured and unmistakably sincere. Also Read: Highlights From The 10th Filmfare Awards Marathi 2025。 这家合作社是2010年成立的,共有114户村民参加。14年来,多采用传统的经营管理模式,即村民栽种、采摘后通过传统线下方式售卖。

C | 虽然形成合力,但由于种植方法、果品质量等相对滞后,产生的效果不太理想。 2020年,32岁的康宁接手后,立足家乡资源,改变传统管理经营模式,从山东借鉴先进种植经验,取得了不错的成绩。“我们村有黄元帅、富士、乔纳金等多个品种苹果,以往都是通过在收获前十来天扒掉套袋和反光膜等方式,让苹果长得个头大、颜色光鲜亮丽。可这样一来,不仅苹果口感稍差,而且还对环境产生不好影响。

D | ”现在改变了传统模式,拿富士苹果来说,采摘时间比传统摘果时间要晚半个多月,且生长期间套袋、反光膜不再扒掉,这样节省了人工等费用,而且由于气温下降,果品含糖量逐渐升高,且口感甜脆,非常受消费者青睐。康宁说,没有扒袋的富士,颜色是白中略透着黄,客户形象地称为奶油富士。通过四年实践,市场反响非常好。 合作社成员每家秋后都能产10万斤左右苹果,整个合作社共有1000多万斤。从去年开始,康宁尝试通过线上直播的方式卖苹果。

E | “起初,由于经验的问题,卖得不太好。

F | 经过一年运营,我各方面的技术都成熟了,到目前‘卖相’大好。” 从每天8时至17时,除了正常经营管理外,康宁均在直播卖苹果。由于他本着诚信为先、质量至上、服务暖心、价格公道的宗旨,每天能卖苹果5000斤左右。

G | “一直能卖到来年五一,估计能卖千万斤,其他少部分合作社成员自行销售。另外,合作社从村民家收购的苹果价格略高于市场价,目的是让村民得到更多实惠。例如目前奶油富士的市场价格在1.7元至2元之间,合作社收购的价格则为2元至2.3元。” 同时,为了进一步增加合作社成员收入,合作社还建了四座恒温库,将苹果放入其中。经过一段时间冷却,果品质量会更加优质。由于一系列科学方法加持,不久前,合作社的果品入选绥中县优质果品展销会,得到与会者一致赞赏。 “年轻人有头脑、思路广,有开拓进取精神,当地党委政府积极鼓励像康宁一样的人,飞往更广阔的空间,从而助力乡村振兴。”前卫镇党委书记吴明说。

H | 图为村民正在往箱子里分拣苹果。 《日报》全媒体记者 张宝程 摄。

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